Sunday, February 27, 2011


click here

Bruce Mau has his own design firm and works with some of the biggest clients in the world: Coca-Cola, McDonald's, MTV, and more. He is set apart from other firms because of how he works. "Since founding his studio in 1985, Mau has used design and optimism to originate, innovate, and renovate businesses, brands, products, and experiences." He works to better the world, not himself. His work is great, but who he is working with and how Mau is working is amazing. Bruce is also an author and publisher of award-winning books. And to top it off, he was awarded the AIGA Gold Medal for Communication Design. He works in Toronto and still lives consistently with his motto, "Now that we can do anything, what will we do?"

: : : : : : : : : : : : : : : : 

6. Capture accidents.
The wrong answer is the right answer in search of a different question. Collect wrong answers as part of the process. Ask different questions.

I recognized this immediately. I find myself struggling at times and know that I don't have the right answer to what I'm struggling with. But I should use what I have to go forth and explore more until I get to the solution. Solutions don't just appear without thought and exploration.

No comments:

Post a Comment