Type Means Never Having to Say You're Sorry is an article that talks about young design students who do all of these great time consuming projects but fail to know the history behind it. Most students don't know the background of the typeface they choose hence affecting how it is read through their project. Futura is specifically critiqued in this article. After reading this other typefaces that may work better than Futura are: Univers, Berthold Akzidenz Grotesk, or Gotham Book.
I also read Designing Under the Influence by Michael Bierut. Bierut interviews a newly graduated designer who has a cd packaging project done in Futura Bold Italic done in a style directly a mimic of Barbara Kruger. This young person, first had no idea who Kruger was and had been directed by a professor who decided to ignore the peculiar resemblance. There is an ignorance of typeface and designers that needs to be addressed.
Wednesday, April 27, 2011
Tuesday, April 12, 2011
SPEECH INFORMATION
1988 NCAA Basketball Championship
1:24 – 3:09
SPEAKING?
Brent Musburger & Billy Packer
WHY IMPORTANT / INTERESTING?
It was extremely important to Kansas Jayhawk fans, but still important to the nation. A sixth seed is not supposed to win, but they did. It could be called a cinderella story, but Danny and the Miracles fits better.
WHAT'S THE EMOTION, MOOD, TONE, PERSONALITY, FEELING?
The beginning is serious because the game is not over yet. Stuff is being analyzed for a little bit and going through what the teams could / couldn't do. After the buzzer rings, the words of the commentators are simple. They let the crowd become more important.
WHAT IS INTONATION & EMPHASIS? WHAT IS LOUD, STRESSED, OR SOFT? WHERE ARE THE PAUSES?
intonation – intonation is variation of pitch while speaking which is not used to distinguish words.
The beginning is soft because they are more waiting for something to happen. The middle and end are loud / stressed because the crowd is loud and excitement is everywhere. There are significant pauses just to listen to the crowd.
WHAT I THINK SHOULD BE LOUD OR SOFT, LONG PAUSE OR RUSH?
I think the beginning should be full of analytical talking and stuff going on. But the middle and end should be more simple statements and audio of the crowd with pauses.
CALL TO ACTION? KEY / EMPHASIZED WORDS?
The end states: "The Kansas Jayhawks have beaten all odds!"
"Danny Manning", "papa", "second national championship", "won it", "mathematically impossible", "beaten all odds", "bedlam reigns".
HOW DOES IT MAKE ME FEEL?
To me, it feels reinvigorating. I wasn't alive when it happened, so I never got to have that excitement. It was a big deal and the Kansas Jayhawks made history. I feel proud to go to KU because of this.
HOW DOES THE AUDIENCE FEEL?
It depends on who the audience is, but a general audience would feel happy. The words do not talk negatively about anything, just the positive. Nothing about Oklahoma losing needed to be said, so the average person would be happy for Kansas.
ANOTHER INTERPRETATION?
Yes! There are probably many radio versions of the game. This was the official television version, though.
BRENT MUSBURGER
Musburger is an American sportscaster for the ESPN and ABC television networks. Formerly with CBS Sports and one of the original members of their legendary program The NFL Today, Musburger has covered NBA, MLB, NCAA college Football and basketball games. Musburger has also served as a studio host for games, a play by play man, and halftime host. He has also performed post game wrap up segments and covered championship trophy presentations.
BILLY PACKER
Packer first worked at the network level with NBC (1974–1981) and then CBS (1981–2008). He has covered Atlantic Coast Conference basketball games since 1972, and formerly covered the league for Raycom Sports, a division of Raycom Media. Packer won a Sports Emmy Award in 1993. In 2005, Packer received the Marvin Francis Award for "notable achievement and service in coverage of the ACC," as reported by The Washington Post. On July 15, 2008, CBS announced that Packer would be replaced on the network's lead broadcast crew by Clark Kellogg, marking the end of 35 straight years of NCAA tournament color commentary coverage. In March 2009, he returned to the studio with Bobby Knight for Survive and Advance, a NCAA tournament preview show produced by Fox Sports Net.
SPEECH TEXT
1:24 – 3:09
SPEAKING?
Brent Musburger & Billy Packer
WHY IMPORTANT / INTERESTING?
It was extremely important to Kansas Jayhawk fans, but still important to the nation. A sixth seed is not supposed to win, but they did. It could be called a cinderella story, but Danny and the Miracles fits better.
WHAT'S THE EMOTION, MOOD, TONE, PERSONALITY, FEELING?
The beginning is serious because the game is not over yet. Stuff is being analyzed for a little bit and going through what the teams could / couldn't do. After the buzzer rings, the words of the commentators are simple. They let the crowd become more important.
WHAT IS INTONATION & EMPHASIS? WHAT IS LOUD, STRESSED, OR SOFT? WHERE ARE THE PAUSES?
intonation – intonation is variation of pitch while speaking which is not used to distinguish words.
The beginning is soft because they are more waiting for something to happen. The middle and end are loud / stressed because the crowd is loud and excitement is everywhere. There are significant pauses just to listen to the crowd.
WHAT I THINK SHOULD BE LOUD OR SOFT, LONG PAUSE OR RUSH?
I think the beginning should be full of analytical talking and stuff going on. But the middle and end should be more simple statements and audio of the crowd with pauses.
CALL TO ACTION? KEY / EMPHASIZED WORDS?
The end states: "The Kansas Jayhawks have beaten all odds!"
"Danny Manning", "papa", "second national championship", "won it", "mathematically impossible", "beaten all odds", "bedlam reigns".
HOW DOES IT MAKE ME FEEL?
To me, it feels reinvigorating. I wasn't alive when it happened, so I never got to have that excitement. It was a big deal and the Kansas Jayhawks made history. I feel proud to go to KU because of this.
HOW DOES THE AUDIENCE FEEL?
It depends on who the audience is, but a general audience would feel happy. The words do not talk negatively about anything, just the positive. Nothing about Oklahoma losing needed to be said, so the average person would be happy for Kansas.
ANOTHER INTERPRETATION?
Yes! There are probably many radio versions of the game. This was the official television version, though.
BRENT MUSBURGER
Musburger is an American sportscaster for the ESPN and ABC television networks. Formerly with CBS Sports and one of the original members of their legendary program The NFL Today, Musburger has covered NBA, MLB, NCAA college Football and basketball games. Musburger has also served as a studio host for games, a play by play man, and halftime host. He has also performed post game wrap up segments and covered championship trophy presentations.
BILLY PACKER
Packer first worked at the network level with NBC (1974–1981) and then CBS (1981–2008). He has covered Atlantic Coast Conference basketball games since 1972, and formerly covered the league for Raycom Sports, a division of Raycom Media. Packer won a Sports Emmy Award in 1993. In 2005, Packer received the Marvin Francis Award for "notable achievement and service in coverage of the ACC," as reported by The Washington Post. On July 15, 2008, CBS announced that Packer would be replaced on the network's lead broadcast crew by Clark Kellogg, marking the end of 35 straight years of NCAA tournament color commentary coverage. In March 2009, he returned to the studio with Bobby Knight for Survive and Advance, a NCAA tournament preview show produced by Fox Sports Net.
SPEECH TEXT
It is only appropriate, that for the Kansas Jayhawks, it comes down to Danny Manning at the free-throw line.
His line on the night, he’s 3 of 5 from the free-throw line.
Now for the NCAA Championship, and no one will be prouder than his papa.
Well Brent, if he makes this free throw this game is over because even if Oklahoma scores, Kansas doesn’t have to take it out of bounds.
Now Danny Manning shooting to give the Kansas Jayhawks their second national championship.
Kansas has won it!
It’s mathematically impossible now as long as Kansas does not foul for Oklahoma to win the game.
Larry Brown can’t believe it.
The Kansas Jayhawks have beaten all odds.
They have lost more games than any champion in the history of the NCAA.
And bedlam reigns here in Kansas City as the Jayhawks beat the Sooners 83 to 79.
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