MOST IMPORTANT:
8. Negative space is magical - Create it, don't just fill it up!
9. Treat the type as image, as though it's just as important.
19. Look to history, but don't repeat it.
PRACTICE MORE:
7. If you can do it with less, then do it.
14. Be decisive. Do it on purpose - or don't do it at all.
16. Create Images- don't scavenge.
JUST IGNORE:
15. Measure with your eyes: design is visual.
18. Move it! Static equals dull.
20. Symmetry is the ultimate evil.
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